BRANDING Branding your business is a sophisticated way of providing consistency in your company's marketing campaign. It helps deliver your message more affectively. What is your mark brand saying?
msw

Client:
East Side Iron


Programs Used:
Illustrator


Design notes:
This is a high end, by appointment only tattoo shop in need of everything from a logo, to business cards, to a web-site (see web-site designs). It's classic lines are reminiscent of cursive styled tattoos.
msw

Client:
Cellular Plus


Programs Used:
Illustrator


Design notes:
Colors were given by Client. I wanted to allude to a plus shape, while showing movement and interest.

msw

Client:
Chris Boyle


Programs Used:
Photoshop


Design notes:
Chris wanted a very streamlined, black and white business card. I like this card a lot. It shows he is creative, the lines suggest the strings of the instrument, but it's overall really simple.
msw

Client:
Grant Program through
Carmel Green Teen


Programs Used:
Illustrator


Design notes:
Carmel High School needed a logo that was youthful and showed earth friendly details. I utilized the leaves to represent the word green and chose a handwritten font to keep it young and fresh.
msw

Client:
Darling Parade, Band


Programs Used:
Photoshop, Illustrator


Design notes:
I created a logo for them to use on stickers and t-shirts, as well as the CD design.

msw

Client:
Curious Gourmet


Programs Used:
Illustrator


Design notes:
Curious Gourmet is a locally owned, charming culinary shop in downtown franklin, tn. The whimsical lines and earthy colors helps suggest a local, casual, and organic feel. Very approachable and fun.
msw

Client:
Think Advertising Group


Programs Used:
Photoshop, Illustrator


Design notes:
TAG is a creative advertising group that wanted a business card that was out of the box and memorable. They liked the idea of actually printing the logo onto a tag since their acronym is TAG.

msw

Client:
Yoga Country


Programs Used:
Illustrator


Design notes:
Small, new Yoga company seeking high end clients. My client wanted organic and whimsical.

msw

Client:
The Original Tennessee Whoopie Pie


Programs Used:
Illustrator and Photoshop


Design notes:
The circular shape was reminiscent of the actual product. The colors and curved lines added energy to the name.
msw

Client:
Kevin Wimpy Photography


Programs Used:
Photoshop


Design notes:
Played with the depth of field concept. Unfortunately, the client ended up not wanting to change his original logo so this is still just a concept. But I liked it, so here it is!
msw

Client:
Savor Coffee and Wine Bar


Programs Used:
Illustrator


Design notes:
This coffee and wine bar was a start up company in an affluent ohio neighborhood with lots of coorporate companies. I wanted to use a bold image and color to help set this store apart.